Meet the team

Elliot Griffiths
Chair

Elliot joined CPRE Norfolk in 2024 following his relocation to the region and his admiration for the region’s captivating natural environment. He is deeply committed to environmental conservation and is dedicated to ensuring the long-term sustainability of the charity. Elliot was born in South Yorkshire and relocated to North Wales at a young age. He holds qualifications in microbiology, data analysis, and improvement management. Since relocating to Norfolk in 2022, he has assumed the role of vice-chair of Millfield Primary School’s board and Trust-appointed governor of The Parkside School.

George Ridgway
Honorary Treasurer

George Ridgway is a Chartered Accountant and member of the Institute of Marketing. He attended the Wyggeston School in his hometown of Leicester and operated an accountancy and business advice practice until retiring to Norfolk in 2006. He held many business and professional body posts including Chairman of Leicester College and elected Council Member of ICAEW until 2008.
A former Rugby player and private pilot he is now involved in a number of charities and not for profit organisations.

Nicholas Hancox
Honorary Secretary

Nick Hancox joined CPRE Norfolk to try to make a difference and, in particular, to try to prevent urban sprawl in Norfolk. Nick is a retired solicitor, with legal expertise in education law, highways law and the law relating to parish and town councils. He has been a school governor at several different schools and has chaired two registered charities.

Kevin Jones
Trustee & Vice Chair

Kevin has lived in Norfolk for over 12 years. He is a keen cyclist who enjoys exploring the lanes and by-ways of East Anglia on his bike. Kevin has been interested in environmental issues since studying geography at university and completed an MA in environmental science at UEA in 2010. He has worked for a number of organisations, specialising in strategy and planning, business development and change management. His most recent role was with the cycling charity, Sustrans. He has also been a trustee of a housing association and international charity.

Chris Dady
Trustee

Chris initially became involved in CPRE Norfolk through the Green Build programme, opening his own self-build, eco-house project to visitors as part of that initiative. He joined as a Trustee 12 years ago, and has been Chair, and then interim Chair, for the previous 10 years. Born in Norwich, Chris qualified as a Chartered Surveyor (now retired) and worked in Yorkshire, the Home Counties and London before returning to Norfolk in the early 1980s with his wife Sally.

David Hook
Trustee, Light pollution campaign co-ordinator and Chair of V4N Committee

David became involved in CPRE around 1990 because of concerns about light pollution, especially its negative impacts on the dark skies and dark landscapes of Norfolk. He has received an award from The British Astronomical Society and an outstanding achievement award from National CPRE in recognition of his years of work. He has also organised two successful UEA conferences on light pollution and advises councils, businesses and individuals throughout Norfolk on lighting issues.

After graduating from Reading University in 1970 he worked as a professional musician for 22 years followed by an eighteen-year career as a music teacher. David has also been Chair of the Vision for Norfolk committee since its inception.

Dr Pallavi Devulapalli
Trustee & Chair of West Norfolk group

Pallavi (rhymes with Valerie) is a long-time environmental activist who wants to help create a more live-able and thriving Norfolk by networking with like-minded people and organisations. She is a mum, local NHS GP, parish and district councillor, and previous Green Party parliamentary candidate for SW Norfolk. Pallavi sits on the planning committee which received national media attention in April 2025, for their historic decision to refuse planning permission to a poultry and pig ‘mega farm’ in West Norfolk.

Pallavi was born and bred in Hyderabad, India and came to the UK after her medical degree; she feels lucky to be part of two such beautiful, diverse cultures and countries whilst feeling at home in both.

Lisa Ashbury
Marketing Trustee

Lisa joined CPRE Norfolk as a Marketing Trustee, bringing over 25 years of experience in strategic marketing and brand management. Originally from Scotland, she fell in love with Norfolk during a visit and made it her home eight years ago, deepening her commitment to environmental conservation.

As CPRE Norfolk’s marketing trustee, she helps shape campaigns, build community events and ensure the charity’s voice resonates across generations. Her focus is on reaching wider audiences and creating meaningful ways to connect people with the landscapes they love.

With a degree in Marine & Environmental Biology from the University of St Andrews, Lisa combines her professional skills with a strong foundation in conservation principles. Passionate about protecting Norfolk’s countryside, coast and waterways, she’s excited to leverage her expertise to support CPRE Norfolk’s mission and enhance public awareness of its vital work.

Thomas Snowdon
Trustee

Tom has worked in school leadership in Norfolk (and Cambridgeshire for a year) for the last thirteen years and has been teaching since he left University in Cheltenham in 2007. Currently, he works as an Executive Headteacher in North Norfolk, leading four small primary schools. He is passionate about ensuring all children have the knowledge and skills to protect and enhance their local countryside.

When he’s not working, he spends the majority of his time outside and particularly enjoys long walks and bike rides through the wonderful country lanes of Norfolk.

Joe Johnson
Trustee

Born in Terrington St Clement, Joe grew up surrounded by wildlife, fields and woodland. Joe moved into Project and Change management (one of his first projects was assisting on the initial proposed green deal) which resulted in him freelancing as a consultant, helping businesses look at making processes more efficient and examining the way in which both IT and the wider businesses run. Now living in Norwich, outside of work Joe has a keen interest in sport and exploring the local countryside.

Lizette de Senna Fernandes
Trustee

Lizette is an estate planner specialising in asset protection, succession planning, and tax structuring based in Norwich. A New York qualified attorney and registered lawyer in England and Wales, she advises families and institutions on preserving wealth and legacy across multiple jurisdictions and legal systems.

She is passionate about the value of the countryside and knows the damage that can be caused when it is not protected and wants to use her skills and expertise to assist CPRE Norfolk in ensuring the beauty of the Norfolk countryside is maintained and enhanced for the future.

Helen Steed
Finance Officer

Helen manages the day-to-day finances of CPRE Norfolk, keeping a close eye on the charity’s income and expenditure. With a background in computing and programming, she is also responsible for the website, IT, governance & compliance, as well as all our databases & other records. Helen is very active in musical theatre, being an experienced performer and stage director with various local societies. She can occasionally be spotted in the background of feature films and TV dramas as a supporting artist.

Alice Francis
Administration Officer

Alice joined the team as part-time Administration Officer in May 2022. Her work includes responding to enquiries, arranging meetings and CPRE events, and overseeing the loaning of our litter picking equipment. Alice has a strong background in marketing, administration and event management. Having travelled extensively Alice still believes there is no place like her home county – Norfolk.

Barbara Adamski
Planning Assistant

Barbara joined the team in May 2023 and assists in managing the planning workload within CPRE Norfolk. She monitors upcoming planning applications, writes official CPRE Norfolk responses for them and deals with questions and enquiries about development across Norfolk. Barbara studied planning and regional development and has worked on many projects supporting positive changes to regions and fostering their unique characteristics. Barbara loves exploring the Norfolk countryside with her family, preferably by bicycle as this helps her to find little gems reflecting the special Norfolk landscape..

Vice Presidents

Non-voting members of the Executive Committee

Professor Tim O’Riordan
Dr Ian Shepherd
Lady Walpole
Matthew Martin

Professor Tim O’Riordan OBE DL FBA

Vice President

Professor O’Riordan is Emeritus Professor of Environmental Sciences at the University of East Anglia. He was awarded an OBE in 2010. He is a Deputy Lieutenant of the County, former Sheriff of Norwich (2009-10), and a Fellow of the British Academy. He was elected President of the Norfolk Association of Local Councils in 2009 and was President of CPRE Norfolk from 2000-24. He continues to promote the charity wherever possible to raise awareness of our work.

Dr Ian Shepherd
Vice President

Ian joined CPRE Norfolk in 1989, prompted by a bypass to cross the Glaven Valley to the south of Letheringsett. He became a founding member of the River Glaven Conservation Group, reflecting both his interest in wildlife and biodiversity, and water resource. As a member of his Parish Council, (which is in the Norfolk Coast AONB), he was elected to be one of five community representatives for the Norfolk Coast Partnership. Ian has served as Chairman of the North Norfolk District CPRE, County Chairman and a member of the National Policy Committee. He has been awarded a CPRE England lifetime Achievement Award, ‘for dedicated service as a tireless campaigner and renowned planning expert across the county’.
Ian served as a Trustee of CPRE Norfolk for over 30 years as well as with the NCP, using his CPRE and RGCG background for making the case for an extension of the AONB and a Nature Recovery Network.

CPRE Norfolk Patrons

Sir Nicholas Bacon
Charles Barratt
Ivor Braka
The Marquess of Cholmondeley
Tom Cook
Paul Gismondi
The Earl of Leicester
Sir Rupert Mann
Professor Tim O’Riordan
Lady Walpole.
Other Patrons have asked to remain anonymous

CPRE Norfolk Ambassadors

Patrick Barkham
John Bullard
Kit Martin CBE
Gerard Stamp